A division of the Christian fundamentalist organisation American Family Association has urged its followers to boycott the Hallmark Channel and “all things Hallmark”, claiming that the television network is intending to “push the gay agenda”.
On its website, One Million Moms (1MM) wrote: “Hallmark Channel announced its plans to start introducing gay and transgender storylines into its movies after receiving online complaints about the lack of obvious LGBTQ content in its lineup of holiday movies.
“In less than one year, the network decided not only to air LGBTQ commercials, which 1MM petitioned and began to boycott in December 2019, but also to produce and air movies pushing the gay agenda by featuring lead gay characters in homosexual relationships.”
The statement continued: “The once conservative network has recently caved to LGBTQ pressure and has done a one-eighty from the wholesome content the channel once aired, and the network is now catering to the Left.
“So many people feel betrayed by Hallmark over these past seven months. Hallmark Channel was one of the remaining channels that families could watch without being bombarded by politically correct commercials and the LGBTQ agenda.
“Family entertainment is not the outlet in which to be politically correct by forcing tolerance and acceptance of homosexuality - a sinful lifestyle that Scripture clearly deems wrong in Romans 1:18-28.
“1MM has been called a hate group when speaking the truth, but the biblical truth is anything but hateful.
“One Million Moms is boycotting all things Hallmark. This includes Hallmark Channel, Hallmark wrapping paper, greeting cards, Christmas ornaments, etc.”
In a petition message to Hallmark, One Million Moms said: “Please do not add LGBTQ movies to the Hallmark Channel lineup. Such content goes against conservative values that are important to your primary audience. You will lose viewers if you cave to the LBGTQ agenda. Our family will change the channel and boycott Hallmark - the channel and Hallmark products - as long as the network surrenders to the LGBTQ agenda and airs controversial topics. For years, Hallmark was set apart from other channels because it aired wholesome content. Unless Hallmark realises the mistake it has made by caving to LGBTQ activists’ groups, my family will have no other choice than to boycott Hallmark."
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