Birmingham Repertory Theatre’s associate director and Midlands Zone columnist Steve Ball has today completed a seven-day fundraising walk from Birmingham to London.
Steve committed to walking the 116 miles from The REP to London’s Leicester Square to raise funds for the Birmingham venue’s industry-leading work with young people.
Steve took each Step For The REP not only to raise the vital funds but also to highlight the ongoing vulnerable situation for theatres across the country during the Covid-19 pandemic.
The REP is a registered charity and relies on the generous support of donors, sponsors and funders to sustain its acclaimed activities both on and off stage. The venue’s internationally renowned creative-learning programme is one of the largest in the UK, each year engaging over 70,000 children, young people and adults in the community.
Commenting on his fundraising walk last week, Steve said; “In my role at The REP I’m lucky enough to oversee the theatre’s renowned work with children and young people. During this unprecedented time of closure, The REP has continued to find new ways to continue delivering a wide-reaching programme of important and engaging work with both local and national communities.
“By taking on this challenge, I hope to raise funds which will go towards supporting the continuation and commissioning of this vital work whilst also raising awareness of the plight and importance of our region’s theatres in this time where performances, the main source of income, are not permitted to go ahead.”
Starting outside The REP last Saturday (22 August), Steve arrived at London’s Leicester Square tonight (Friday 28 August).
During the Covid-19 pandemic, The REP has sought to continue as many of its projects with young people as possible, finding innovative ways to take activities online and provide vital support for participants.
As a producing theatre, the venue generates 80% of its income through tickets, events and associated revenue such as refreshment sales. The closure due to the current crisis has therefore presented a real and imminent threat to its survival, and fundraising has never been more crucial.
For more information on Step For The REP and to make a donation, click here or visit justgiving.com/fundraising/steveballuk. To find out about more ways you can support The REP, visit birmingham-rep.co.uk/support-us.
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