In a show of support for June’s Pride month, popular rainbow-coloured sweet Skittles will be going grey, both in terms of its packaging and the candy itself.
The move is aimed at showing visual support for “the one rainbow that matters during Pride”.
Throughout the month in the US, $1 will be donated to LGBT+ advocacy group GLAAD for every pack of Skittles sold, up to a total of $100,000.
In a press release, GLAAD President & CEO Sarah Kate Ellis said: “This Pride month, Skittles is removing its rainbow, but replacing it with much-needed conversations about the LGBTQ+ community and a visible stand of solidarity.
“The funding that GLAAD receives from the Skittles Pride Packs will support our news and campaigns programme, which tells culture-changing stories of LGBTQ+ people and issues across the media year-round.
“This year, when many LGBTQ+ people will be unable to gather at large Pride events, it’s so important that brands, notables, and other allies find authentic and creative ways to show that they stand with our community.”
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